It's time to get up to speed on all the best practices for search engine optimization in 2023. Here are some helpful tips to keep in mind: 1. Develop an Intuitive Site Architecture - Make sure your site architecture is intuitive and easy for both bots and human users to navigate. 2. Speak the Algorithm's Language - Make sure your content speaks to the algorithm in terms it can understand, by including keywords that accurately describe what you offer. 3. Optimize Images & Videos - Don't forget to include ALT tags, captions, descriptions, and filenames for all the images and videos you include on your website. 4. Prioritize Mobile Optimization - The importance of having a mobile-friendly website can't be overstated. Make sure your site is optimized for both desktop and mobile browsing experiences. 5. Leverage Internal Linking - Make it easier for Google to crawl your site and understand the structure of it by using internal links. This will help boost your SEO ranki...
Sometimes you need more than basic digital marketing tactics to grow
.png "How Scale Packages Can Help Your Business")
If you're unsure of what a scale package is, it's a package built for businesses that already have a solid foundation, but aren't quite reaching that next level. Even with an engaging social media account, some businesses find themselves unable to reach a wider audience. They can't seem to break out of the plateau.
So what does a scale package look like? Well, in Bedford 360's scale package, you'll find a lot of services build around your current customer base, as well as paid advertising on both Google and Facebook.
The reason we believe paid advertising from Google can help you is that when you use paid advertising, you're skipping over the organic search results from other businesses. In short, you get closer to page one. And that's where the customers are looking. Yes, it costs money, but with the right keywords, your business could find an astronomical influx of new customers. Whether that's worth it is up to you!
As for Facebook advertising, you're advertising on a platform with 2.9 billion active users! Is there really a better place to showcase your products/services? Again, you have to pay for it, but if you're interested in reaching a ton of people fast, then Facebook is an amazing choice.
In addition to paid advertising, you'll want to check out remarketing, retargeting, and behavioral marketing services. Let's briefly go through them so you get a better idea.
Remarketing and retargeting go hand-in-hand. They track both previous customers, those who have purchased something from your site, and customers who've visited your site, but didn't buy anything. That means targeting people who've already shown an interest in your products/services. Now, it can be kind of difficult to sell to people who've never searched for what you offer, but selling to people who have either bought something, or were on the fence, is best-case scenario.
As for behavioral marketing, it's a tactic used to target consumers who've shown an interest in the same products or services you provide, but haven't found your interest. For example, let's say you sell green t-shirts for Saint Patrick's Day. I, a consumer, search for green shirts but don't click on your website. With behavioral marketing, you could still target me based on my search and your products. Sounds useful, right?
These are just a few examples. While other marketing agencies might offer a different variation of scaling services, these are the ones we feel will benefit you the most. And get you off that plateau you've been stuck on. For the other services in the Bedford 360 package, they'll be listed below this paragraph. If you're interested in any one specifically, or want more information, feel free to reach out!
-Pixels and Tagging
-Monthly Campaign Audits
-Conversion Set-Up
-Form Fill Tracking
-Reporting Dashboard
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