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Showing posts from May, 2022

Best SEO Practices for 2023

  It's time to get up to speed on all the best practices for search engine optimization in 2023. Here are some helpful tips to keep in mind: 1. Develop an Intuitive Site Architecture - Make sure your site architecture is intuitive and easy for both bots and human users to navigate. 2. Speak the Algorithm's Language - Make sure your content speaks to the algorithm in terms it can understand, by including keywords that accurately describe what you offer. 3. Optimize Images & Videos - Don't forget to include ALT tags, captions, descriptions, and filenames for all the images and videos you include on your website. 4. Prioritize Mobile Optimization - The importance of having a mobile-friendly website can't be overstated. Make sure your site is optimized for both desktop and mobile browsing experiences. 5. Leverage Internal Linking - Make it easier for Google to crawl your site and understand the structure of it by using internal links. This will help boost your SEO ranki...
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Need Corporate Gift Cards for Digital Marketing?

  Gift cards are always a great gift     Each year, holidays and birthdays pop on our calendars and we wonder what type of gift we should buy. Maybe it's a coworkers birthday, or another business owner who isn't quite a friend, but you've known them long enough for a gift.      That's when corporate gift cards become the ideal gift . Plus, they're super simple to get. All you have to do is put in the amount and send it to them. Voila! They now have access to amazing digital marketing that they don't need to pay for. And, more importantly, you get to save on your taxes. It's a win-win, right?     Bedford 360 offers five amounts on corporate gift cards. You can go small, which is $25.00, perhaps for someone who doesn't need too many services, but would definitely use the money. Or maybe a middle ground, which is $100.00, and would probably benefit those who have digital marketing, but have fallen behind a bit. Lastly, and this is for those friends o...
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How Scale Packages Can Help Your Business

Sometimes you need more than basic digital marketing tactics to grow     If you're unsure of what  a scale package is, it's a package built for businesses that already have a solid foundation, but aren't quite reaching that next level. Even with an engaging social media account, some businesses find themselves unable to reach a wider audience. They can't seem to break out of the plateau.     So what does a scale package look like? Well, in Bedford 360's scale package , you'll find a lot of services build around your current customer base, as well as paid advertising on both Google and Facebook.           The reason we believe paid advertising from Google can help you is that when you use paid advertising, you're skipping over the organic search results from other businesses. In short, you get closer to page one. And that's where the customers are looking. Yes, it costs money, but with the right keywords, your business could find an...
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Looking for Professional Social Media Management?

Improving your business's social media profile doesn't have to be difficult     That's why Bedford 360 has put together a Launch package to boost your social media presence. This package includes useful things like 30 days of posts on Facebook, Instagram, and Pinterest. That way, you can focus on the things you need to without having to worry about your business's social media accounts.   In addition to the 30 posts, you'll have access to a social media calendar, which not only allows for scheduling posts, but enables your business to prepare for product launches and marketing campaigns. That's a whole lot of work you'll be able to bypass, while keeping the same benefits. And, since the posts will be scheduled, you'll never have to worry about accidentally forgetting to post on any specific platform you're currently using.     Another amazing benefit is the actual content planning. Without a proper social media plan in place, your accounts may seem ...
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