It's time to get up to speed on all the best practices for search engine optimization in 2023. Here are some helpful tips to keep in mind: 1. Develop an Intuitive Site Architecture - Make sure your site architecture is intuitive and easy for both bots and human users to navigate. 2. Speak the Algorithm's Language - Make sure your content speaks to the algorithm in terms it can understand, by including keywords that accurately describe what you offer. 3. Optimize Images & Videos - Don't forget to include ALT tags, captions, descriptions, and filenames for all the images and videos you include on your website. 4. Prioritize Mobile Optimization - The importance of having a mobile-friendly website can't be overstated. Make sure your site is optimized for both desktop and mobile browsing experiences. 5. Leverage Internal Linking - Make it easier for Google to crawl your site and understand the structure of it by using internal links. This will help boost your SEO ranki...
Two digital marketing services that help build trust and credibility to your contracting business
Google My Business
Even if you're unfamiliar with Google My Business, you've probably seen it before in the search results. For example, if you search for something like "Plumbers in Toledo", you'll see a bunch of businesses pop up. The listing will include their website, phone number, and location. That's Google My Business at work.
These days, everyone uses the internet to find services, much like the phone book did in the old days. If you're not listed using Google My Business, you're relying on pure luck for people to find you. Which, as a service, isn't the best idea, since all of your competitors likely are.
This is even more true if you consider that Google uses your location to recommend to those in your nearby vicinity. For instance, if I google "Plumbers in Sun Prairie, Wisconsin", all plumber businesses that use Google My Business will pop up in the search results, since they're located in that city. It's a simple, yet amazing way to help people find you. And at this point, it's kind of mandatory that a service business uses it. Otherwise their competition will get all the business.
Which leads to the second service that benefits contractors:
Google Guarantee
Google Guarantee is a verification process that rewards businesses by adding a check mark to your Google My Business Listing. Since this is a verification process, you actually have to apply for it and prove your business is trustworthy.
The main point of Google Guarantee is that if a customer has a bad experience with a business, Google will actually decide whether to reimburse the customer through their own validation process. Now, if Google is willing to do that, it means they trust your business enough to know that a bad experience isn't normal with your business. That's why the check mark is there.
This is massively beneficial for those looking to prove they're trustworthy to customers. So if that's you, you need Google Guarantee on your Google My Business listing.
To Summarize...
Having a digital presence as a contracting business means you need to have a Google My Business listing. Without it, customers will have a hard time finding you, and you'll be totally reliant on luck and word of mouth.
As for Google Guarantee, you're not only completing a verification process with Google, you're also proving to customers that Google trusts your business, and is even willing to reimburse unsatisfied customers. (If Google determines the customer is eligible for reimbursement.)
Those two services are the best ways to expand online if you're a contractor. But if you're not sure how to do either of those, or would prefer a professional digital marketing agency to handle it for you, then we have a page dedicated to contractors. Feel free to reach out to Bedford 360 if you have any questions or need help!
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