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Best SEO Practices for 2023

  It's time to get up to speed on all the best practices for search engine optimization in 2023. Here are some helpful tips to keep in mind: 1. Develop an Intuitive Site Architecture - Make sure your site architecture is intuitive and easy for both bots and human users to navigate. 2. Speak the Algorithm's Language - Make sure your content speaks to the algorithm in terms it can understand, by including keywords that accurately describe what you offer. 3. Optimize Images & Videos - Don't forget to include ALT tags, captions, descriptions, and filenames for all the images and videos you include on your website. 4. Prioritize Mobile Optimization - The importance of having a mobile-friendly website can't be overstated. Make sure your site is optimized for both desktop and mobile browsing experiences. 5. Leverage Internal Linking - Make it easier for Google to crawl your site and understand the structure of it by using internal links. This will help boost your SEO ranki...
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An SEO Package for Residents of Toledo, Ohio

     All businesses with an online presence need to worry about their digital marketing. This includes those of you who live in Toledo, Ohio. As an agency located in Toledo, we've put together a growth package to benefit the local business owners.



A scenic view of Toledo, Ohio, the city this SEO package helps



    So why are we location specific with this package? Because as a business in the area, we want to see businesses like yours flourish. Especially if you're a small business owner, or even a recent startup. (If your business isn't either of those, don't worry! We have a separate scaling package that'll boost your bigger business.)



What does this package include?



    For starters, our goal is to boost your overall SEO score using three types of SEO. These include: 

    1. On-Page SEO. This means fixing errors on your website to make your web pages more optimized for the search engine's crawler robots. Plus, boosting this score will help your ability to rank higher in the Google search results. 


    2. Off-Page SEO. This is everything that's not on your website. For instance, improving your social media presence and linking your accounts to your blog page or website. This, in turn, will bring more people to your website, and could potentially result in more sales. Of course, people still need to click the buy button, but more eyes on your products or services is always a good thing!


    3. Technical SEO. This means fixing the more technical aspects of your website. For example, if your web pages are taking forever to load, we'll help you fix the problems causing this. (This is extremely important. And by not fixing load times, you're pushing people away from your web pages.)


    Here are Bedford 360's current website speeds. You can compare them to your own website. 

    

Bedford 360's great page speed loading scores.


Meta Descriptions and Alt Text



    In addition, we use meta descriptions to make your webpages more desirable. This means that although meta descriptions no longer affect your web rankings, by using sales copywriting we can persuade consumers to click on your service/product pages whenever they come across them. Again, as stated earlier, there's no way to guarantee everyone who clicks on your site will buy something, but by persuading people to click in the first place, you're maximizing your chances of future purchases.


    Another area, that's less discussed, is alt text. In short, it's filling in text for things like pictures, making it easier for those with vision impairments to understand what's on the page. This is incredibly important, as not everyone can read or visualize what's on your web pages. This also helps build trust with Google, since they prefer to promote businesses who are willing to help those with visual or hearing impairments. And obviously, you should be doing these things anyway. 


    In addition to the services mentioned, the package also includes: schema markup, backlinking, internal linking, CMS platforms, location keywords, top 7 keywords, monthly SEO audits, four monthly blog posts, and access to a full reporting dashboard.


    So as you can see, there are tons of services included in this package. If you're a business owner in the Toledo area, be sure to check it out!

Location: Toledo, OH, USA

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Best SEO Practices for 2023

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Need Corporate Gift Cards for Digital Marketing?

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