It's time to get up to speed on all the best practices for search engine optimization in 2023. Here are some helpful tips to keep in mind: 1. Develop an Intuitive Site Architecture - Make sure your site architecture is intuitive and easy for both bots and human users to navigate. 2. Speak the Algorithm's Language - Make sure your content speaks to the algorithm in terms it can understand, by including keywords that accurately describe what you offer. 3. Optimize Images & Videos - Don't forget to include ALT tags, captions, descriptions, and filenames for all the images and videos you include on your website. 4. Prioritize Mobile Optimization - The importance of having a mobile-friendly website can't be overstated. Make sure your site is optimized for both desktop and mobile browsing experiences. 5. Leverage Internal Linking - Make it easier for Google to crawl your site and understand the structure of it by using internal links. This will help boost your SEO ranki...
Skipping over meta descriptions? Here's why you should break that habit
Meta descriptions were once a way to include relevant keywords for Google’s crawlers. Now, they serve a different purpose.
That doesn’t make them less important, though. In fact, meta descriptions are a great way to persuade consumers to click the link to your site/service/product. You just need to use a bit of sales copywriting.
Before you do anything else though, make sure your SEO is keeping your site on the top page of the Google results page. Without having good SEO, customers will never come across your site. Well, without a manual search, that is. So, if you’re not sure where you stand, check out Ubersuggest, which is free, or premium platforms such as Semrush or Moz. This step is super important, so don’t skip it. Remember, you need people to find your site before you can persuade them!
As for meta descriptions themselves, think of them as your sales pitch to random scrollers. They’ve searched for something you offer, but with so many options, you’ll need to be intriguing for them to give you a chance. And you’ll need to do that within 155 characters. Any more than that and it’ll be cut off in the search results.
When it comes to actually persuading people, use gentle selling techniques to interest them. Don’t be too click-baity or they may be turned off. That said, if you deliver on the promise of your headline, clickbait isn’t inherently bad. (If your copy isn’t doing as well as you’d like, check out this other blog post I wrote, where I offer some advice.)
Either way, make sure to fill in the meta description boxes for your web pages. Tell people what’s on the page, but make it a little interesting. Who knows, maybe you’ll convert a few scrollers into people who’ll stick around. Don’t underestimate the importance of gentle persuasion. After all, soft persuasion has won us all over at some point!
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