It's time to get up to speed on all the best practices for search engine optimization in 2023. Here are some helpful tips to keep in mind: 1. Develop an Intuitive Site Architecture - Make sure your site architecture is intuitive and easy for both bots and human users to navigate. 2. Speak the Algorithm's Language - Make sure your content speaks to the algorithm in terms it can understand, by including keywords that accurately describe what you offer. 3. Optimize Images & Videos - Don't forget to include ALT tags, captions, descriptions, and filenames for all the images and videos you include on your website. 4. Prioritize Mobile Optimization - The importance of having a mobile-friendly website can't be overstated. Make sure your site is optimized for both desktop and mobile browsing experiences. 5. Leverage Internal Linking - Make it easier for Google to crawl your site and understand the structure of it by using internal links. This will help boost your SEO ranki...
The easiest way to build trust is through satisfied customers Have you ever been on the fence over a product or service? Like many other people, you probably have. Whether it was the pricing or how long shipping would take, some area deep within your mind wasn't entirely sold on the idea. Now, when this happened, did you search for reviews about the business? Did you scroll down further for reviews if you were on Amazon, perhaps? If you did, it's because you wanted to know more about other's experience with said product/service. This happens with people every day. And if you're a freelancer, people do the same with your services. We care about the opinions of other customers because we wanted to be assured that our money will be spent on valuable goods and services. We worked hard for that money, right? Which is why, as a freelancer, you need to be getting referrals from satisfied customers. Yes, you ...