Bedford 360 Digital Marketing Blog

    Basic digital marketing methods to improve your small business. Social Media     By now, everyone's either used social media or knows someone who has. It's a great way to connect with others, including family, friends, or consumers. Since every social media application is free, you might as well toss your hat into the ring and create an account or two. While it may be tempting to sign up on every application, keep in mind that you'll need to manage those accounts with consistency, meaning it may be difficult for a single person. Still, nothing beats free! Paid Advertising     Paid advertising is attempting to reach an audience by paying to appear in the search results or on social media platforms such as Facebook, Instagram, or Twitter. For search engines, that could mean Google, Firefox, or Bing. Basically, you're bypassing the organic searches by spending money. You'll need to spend money to do this though, so check your budget before either undertaki...

    If your goal is to appear in more search engine results, here's what you'll need to check. On-Page SEO: Fixing Basic Website Errors      On-page SEO is everything on your website. From header tags to meta descriptions, these are simple to fix and can boost your score in no time.       This first part is probably the easiest fix. All you need to do is go through your website and ensure that your header tags are all how they need to be . Once that's finished, it's time to go over your meta descriptions and alt text for images.     -Meta descriptions tell Google's crawling robots what's on the page. So be thorough and accurate, and also try to fit a few relevant keywords into each description. Just don't go overboard or Google will punish you for keyword stuffing. As you can imagine, that's not a good thing.     -Image alt text is where you describe what's in a specific picture. Again, make sure you're choosing images tha...

 With apps like Grammarly and ProWritingAid , has "perfect" editing worsened our overall writing quality? Is Editing Software Good or Bad?     Editing software has its place in the world. It allows for faster editing for writers and a way for non-writers to edit when they aren't experienced with editing. In essence, it's useful.      There are times, however, when using editing software eliminates the human sound of the writer's voice. The writing is too perfect, causing it to sound almost like Artificial Intelligence wrote it.      Now, I'm not saying you shouldn't use editing software if you're a blogger, copywriter, or even a fiction writer. But there has to come a time where you consider if you're relying on the software too much and if you're sacrificing your human voice to perfect your posts.     In the past, I had a horrible habit of always trying to reach a 100% score in ProWritingAid. Sometimes it returns when I'm writing ...

Here at Bedford 360, our values are who we are and what we stand for. We are a team of integrity. Our grit, hard work, and love for what we do show up in our work and for our clients. We proudly stand behind our services. Our core values are; Accessibility We value digital inclusion. In our effort to provide a fully accessible and optimized user experience, we have taken careful measures to ensure an excellent user experience. Business Development One of our founding core values is providing everyone connected to Bedford 360 the ability for growth opportunities as well as business development, longevity, and innovation. Job Creation Another Bedford 360 foundational core value is to help create jobs within our ecosystem. We strive to see you and your business succeed. That’s why creating jobs is important to Bedford 360. Pricing Ethics Bedford 360 was founded out of the desire to provide quality; marketing, advertising, creative, business digital services with clear and inclusive pr...