It's time to get up to speed on all the best practices for search engine optimization in 2023. Here are some helpful tips to keep in mind: 1. Develop an Intuitive Site Architecture - Make sure your site architecture is intuitive and easy for both bots and human users to navigate. 2. Speak the Algorithm's Language - Make sure your content speaks to the algorithm in terms it can understand, by including keywords that accurately describe what you offer. 3. Optimize Images & Videos - Don't forget to include ALT tags, captions, descriptions, and filenames for all the images and videos you include on your website. 4. Prioritize Mobile Optimization - The importance of having a mobile-friendly website can't be overstated. Make sure your site is optimized for both desktop and mobile browsing experiences. 5. Leverage Internal Linking - Make it easier for Google to crawl your site and understand the structure of it by using internal links. This will help boost your SEO ranki...
Jack of all trades is a master of none but oftentimes better than a master of one
You've probably heard that saying before, at least the first half, anyway. In modern times, we prefer to leave out the part that actually makes the phrase a compliment. So what does it mean and how can it help you, a small business owner, or even a beginner in marketing? Or, can it limit you by dividing your focus? Well, let's discuss it.
What is a Jack of All Trades?
Short answer: a person who is good at many things, but not necessarily the best at any of them.
To give you an example, I'll describe a guy I used to know and work with. No matter what you needed to be done, this guy could do it. That included anything to do with farming, fixing minor electrical and plumbing problems, repairing faltering carpentry, and even advanced-level car troubles. The guy could do basically anything at a solid quality, but none at what I'd call a masterful level. Essentially, he was a jack of all trades.
What is the Opposite of a Jack of All Trades?
Short answer: the opposite is a master or a person whose entire focus lies on one specific thing.
For instance, let's say a person is a stick welder and doesn't do any other type of welding. Over time, they would become a "master" of stick welding, but wouldn't improve as much in other types of welding. (Their general knowledge, of course, would still grow, but their experience through taking action would not.)
Jack of All Trades in Small Business.
If you're a small business owner who's built up a business, or even just starting building one, chances are you've been forced to use multiple skills. This could be starting a social media account and creating a posting schedule while creating in-depth Excel sheets to track all your expenditures. At the same time, maybe you're negotiating with a wholesaler for materials. All of these things are individual skills, and if built up over time, can result in a Jack of all trades skill-set.
Now, this can split up your focus quite a bit, but if you feel comfortable doing so, you could continue to handle most tasks on your own. Otherwise, if it's becoming overwhelming, don't hesitate to hire, or contract, a couple of people to help you out.
Another thing to take into consideration is which skills you're actually building. Are they useful skills like negotiation that'll help you out in all areas of business? Or do they accomplish one specific task that Artificial Intelligence might replace in two years? Choose skills that are core to your business and will stand the test of time. (At least for a while.)
Jack of All Trades in Marketing
Most marketers are a Jack of all trades. Maybe they start with social media marketing, then slide over to ad copywriting and eventually dive into SEO or Google Ads. Since they're moving around so often, they're never spending enough time to master one specific skill or area. Instead, they're learning enough from one, then moving to another.
For me, I started with sales copywriting, was then handed blogging work, before learning SEO and paid advertising. While I'm definitely best at the first, I've built up the other two, which makes me a Jack of All Trades, since I haven't focused entirely on mastering one.
In Conclusion,
Truth be told, I've spoken with people who have chosen both routes and found insane success. It's more of a personal choice that's based on your comfort level. If you find that attaining multiple skills in your desired field or business niche, then go build them into a repertoire. If your focus doesn't allow for more than one skill, then choose mastery.
But always remember, the true saying is: a Jack of all trades is a master of none, but oftentimes better than a master of one. It's meant to be a compliment, not an insult. So, if you're like me, and have been called that your whole life, smile and say thank you for the next time you hear it. (Even if the person isn't intending it that way.)
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