It's time to get up to speed on all the best practices for search engine optimization in 2023. Here are some helpful tips to keep in mind: 1. Develop an Intuitive Site Architecture - Make sure your site architecture is intuitive and easy for both bots and human users to navigate. 2. Speak the Algorithm's Language - Make sure your content speaks to the algorithm in terms it can understand, by including keywords that accurately describe what you offer. 3. Optimize Images & Videos - Don't forget to include ALT tags, captions, descriptions, and filenames for all the images and videos you include on your website. 4. Prioritize Mobile Optimization - The importance of having a mobile-friendly website can't be overstated. Make sure your site is optimized for both desktop and mobile browsing experiences. 5. Leverage Internal Linking - Make it easier for Google to crawl your site and understand the structure of it by using internal links. This will help boost your SEO ranki...
J ack of all trades is a master of none but oftentimes better than a master of one You've probably heard that saying before, at least the first half, anyway. In modern times, we prefer to leave out the part that actually makes the phrase a compliment. So what does it mean and how can it help you, a small business owner, or even a beginner in marketing? Or, can it limit you by dividing your focus? Well, let's discuss it. What is a Jack of All Trades? Short answer: a person who is good at many things, but not necessarily the best at any of them. To give you an example, I'll describe a guy I used to know and work with. No matter what you needed to be done, this guy could do it. That included anything to do with farming, fixing minor electrical and plumbing problems, repairing faltering carpentry, and even advanced-level car troubles. The guy could do basically anything at a solid quality, but none at what I'd call a masterful level. Es...