It's time to get up to speed on all the best practices for search engine optimization in 2023. Here are some helpful tips to keep in mind: 1. Develop an Intuitive Site Architecture - Make sure your site architecture is intuitive and easy for both bots and human users to navigate. 2. Speak the Algorithm's Language - Make sure your content speaks to the algorithm in terms it can understand, by including keywords that accurately describe what you offer. 3. Optimize Images & Videos - Don't forget to include ALT tags, captions, descriptions, and filenames for all the images and videos you include on your website. 4. Prioritize Mobile Optimization - The importance of having a mobile-friendly website can't be overstated. Make sure your site is optimized for both desktop and mobile browsing experiences. 5. Leverage Internal Linking - Make it easier for Google to crawl your site and understand the structure of it by using internal links. This will help boost your SEO ranki...
Google Ads is costly if you don't know what you're doing, but if you do... By now, you've likely heard of Google Ads or even just paid advertising. You'll see the latter on social media platforms such as Facebook and Instagram, while the former is advertising solely on Google. For this blog post, we'll only be covering Google Ads, as social media is its own topic depending on which platform you choose. So, should you use Google Ads for your business? Here's some information that might help you decide. First off, it depends on your budget. While you can find keywords that have low competition for cheaper prices, you're still spending money either way. Now, I obviously don't know your personal budget, but if you're going to try Google Ads, set your daily spending limit to something like $10 to start. That's around $300 per month, so if you're not comfortable spending that much, you're probably not ready...