It's time to get up to speed on all the best practices for search engine optimization in 2023. Here are some helpful tips to keep in mind: 1. Develop an Intuitive Site Architecture - Make sure your site architecture is intuitive and easy for both bots and human users to navigate. 2. Speak the Algorithm's Language - Make sure your content speaks to the algorithm in terms it can understand, by including keywords that accurately describe what you offer. 3. Optimize Images & Videos - Don't forget to include ALT tags, captions, descriptions, and filenames for all the images and videos you include on your website. 4. Prioritize Mobile Optimization - The importance of having a mobile-friendly website can't be overstated. Make sure your site is optimized for both desktop and mobile browsing experiences. 5. Leverage Internal Linking - Make it easier for Google to crawl your site and understand the structure of it by using internal links. This will help boost your SEO ranki...
One simple tactic to save small business owners money on SEO When building a new business website, it's easy to forget about long-term SEO. You're distracted by which colors to use, which images fit the design the best, and you're probably too excited to actually notice which words you're using on the page. It's more common than not. I've seen too many businesses do this. Then, once they've reached a few hundred to a few thousand pages, they call an SEO agency and start paying them to fix their gigantic list of issues. As an SEO professional, this isn't bad news for people like me. Obviously it means a consistent paycheck and more opportunities to gain experience. It's a win-win. But I feel the need to help new business owners, especially those with a new website, get ahead on SEO so that if they end up needing help, they're already in an amazing spot and won't need to spend tons of money on agencies. So, allow me to give you ...