It's time to get up to speed on all the best practices for search engine optimization in 2023. Here are some helpful tips to keep in mind: 1. Develop an Intuitive Site Architecture - Make sure your site architecture is intuitive and easy for both bots and human users to navigate. 2. Speak the Algorithm's Language - Make sure your content speaks to the algorithm in terms it can understand, by including keywords that accurately describe what you offer. 3. Optimize Images & Videos - Don't forget to include ALT tags, captions, descriptions, and filenames for all the images and videos you include on your website. 4. Prioritize Mobile Optimization - The importance of having a mobile-friendly website can't be overstated. Make sure your site is optimized for both desktop and mobile browsing experiences. 5. Leverage Internal Linking - Make it easier for Google to crawl your site and understand the structure of it by using internal links. This will help boost your SEO ranki...
If your blog post titles or sales copy isn't working, here are some things to remember Headline: The Most Important Part of Copy Have you ever picked up a book or flipped through a magazine after reading one of the cover headlines? Chances are, if you’re like most people, something has snagged your attention enough for further investigation. This is the main goal for professional writers. For you, the consumer, to grab their magazine, or click the link to their blog post. And it makes sense, since the headline alone will either make or break their entire writing effort. After all, if no one clicks the link, who will read the article? If you’re not getting the clicks you desire, practice writing headlines and test them thoroughly. By testing them, I mean that you should write around twenty for each post, and test your top choices until you find which one is best. Keep in mi...