It's time to get up to speed on all the best practices for search engine optimization in 2023. Here are some helpful tips to keep in mind: 1. Develop an Intuitive Site Architecture - Make sure your site architecture is intuitive and easy for both bots and human users to navigate. 2. Speak the Algorithm's Language - Make sure your content speaks to the algorithm in terms it can understand, by including keywords that accurately describe what you offer. 3. Optimize Images & Videos - Don't forget to include ALT tags, captions, descriptions, and filenames for all the images and videos you include on your website. 4. Prioritize Mobile Optimization - The importance of having a mobile-friendly website can't be overstated. Make sure your site is optimized for both desktop and mobile browsing experiences. 5. Leverage Internal Linking - Make it easier for Google to crawl your site and understand the structure of it by using internal links. This will help boost your SEO ranki...
Tunnel vision can have its benefits in marketing, but it can also be a total detriment. Here are some things to consider. What is Tunnel Vision? Tunnel vision is a dedicated, absolute focus on one item or activity. For instance, let's say you spend ten hours per day putting golf balls at a local course. You'd have tunnel vision focus on putting. While you'd end up being a great putter, your other skills, such as a chipping and driving, would stagnate or even diminish without any applied practice. This happens with marketing campaigns as well. Businesses find success with one plan or idea, then stick to it no matter what, even if there are better options. The problem with tunnel vision is that you miss certain details through your intense focus. Even though you may have a great understanding of how one tactic has worked for you before, you may miss an amazing opportunity for expansion through alternate, possibly better, strategi...