It's time to get up to speed on all the best practices for search engine optimization in 2023. Here are some helpful tips to keep in mind: 1. Develop an Intuitive Site Architecture - Make sure your site architecture is intuitive and easy for both bots and human users to navigate. 2. Speak the Algorithm's Language - Make sure your content speaks to the algorithm in terms it can understand, by including keywords that accurately describe what you offer. 3. Optimize Images & Videos - Don't forget to include ALT tags, captions, descriptions, and filenames for all the images and videos you include on your website. 4. Prioritize Mobile Optimization - The importance of having a mobile-friendly website can't be overstated. Make sure your site is optimized for both desktop and mobile browsing experiences. 5. Leverage Internal Linking - Make it easier for Google to crawl your site and understand the structure of it by using internal links. This will help boost your SEO ranki...
Yes, customers may write you off if your content isn't offering actionable advice or solving problems. Content, like any other medium, requires an equal exchange, usually in the form of information for time spent. Whether you're creating YouTube videos, writing blogs, or recording podcast episodes, you need to make sure the trade-off is equal. Otherwise, no one will stick around. If you're wondering how to achieve that, here's some help. Using Detail in Your Content Let's say you own a blog centered on dogs and their health. Each week, you write two articles detailing how to improve your furry family member's life. But lately, your traffic numbers are down, and people aren't commenting as much. Instead of panicking and claiming that your blog is dying, evaluate your posts for a detailed amount. Are you describing details enough, or ev...